Plain ≠ Average Deantoine is the founder and creative force behind Plain Clothed Millionaires, a luxury fashion house rooted in intention, craftsmanship, and legacy. Built on the philosophy Plain ≠ Average, Plain Clothed Millionaires was established to challenge the idea that luxury must be loud to be powerful. From its earliest days, the brand focused on disciplined design, elevated materials, and purposeful storytelling — positioning fashion not as trend, but as mindset. After years of refining its identity through elevated ready-to-wear, Deantoine led the brand into its natural evolution: a permanent shift toward couture and bespoke craftsmanship. As of December 2025, Plain Clothed Millionaires concluded its ready-to-wear chapter and entered a new era defined by one-of-one creations, precision tailoring, and private client experiences. This evolution is embodied through Èchelon by Plain Clothed Millionaires, the brand’s couture and luxury division. Under Deantoine’s direction, Èchelon produces couture suits, tailored overcoats, formal wear, luxury hats, handcrafted leather goods, footwear, and custom-designed pieces — each developed with intention, restraint, and respect for the art of making things well. Deantoine’s approach to design is guided by discipline, longevity, and authenticity. His work reflects a belief that true luxury is personal, enduring, and earned — not seasonal or excessive. Today, Plain Clothed Millionaires stands as a reflection of that vision: a house built for those who value quality over noise and legacy over trends. Plain Clothed Millionaires Èchelon by Plain Clothed Millionaires Success Is "More Than An Image. It’s A Mindset".